The Wine Cellar
A new business venture selling quality wines online to customers, required a brand, printed and digital collateral to help promote and build a client base.
Designing a logo that reflected both the quality of the product while being reminiscent of a mark one might find on a wine barrel or on a wine label, lead us to this stylised font and the use of warm brown tones throughout the brand collateral. Combining strong wine imagery within the same colour palette and wooden textures, continues this feeling of quality and warmth.
Website design and development in Shopify, including image manipulation in Photoshop, product importing, gift card design, business card designs and print management and social media design including Facebook, Instagram and Twitter.
Primary logo concept, reversed colour option and application on approved imagery. How the logo and brand translated to gift cards and other printed collateral.